Project story
CÚC CAN COOK
Performance Marketing
This project launched and optimized Facebook ads for Cúc Can Cook, a small homemade bakery. The goal was to generate steady daily orders, improve conversion efficiency, and build a sustainable sales channel through advertising.
Current status
Published live
Problem
• A limited budget compared with larger brands
• Low initial brand awareness
• A need to generate orders directly through Facebook
• The need to maintain stable daily performance
Solution
• Focused on conversion campaigns for inquiries and purchases
• Targeted local customers with clear purchase intent
• Optimized product visuals to encourage buying
• Tested audience groups and creative to find what worked best
• Made ongoing adjustments based on campaign data
Project scope
• Prioritized campaigns that generated orders over brand awareness
• Scaled effective ad groups gradually to maintain stability
• Managed costs alongside order growth
• Balanced testing and scaling to sustain performance
Outcome
• Generated more than 300 customer conversations
• Delivered 59 completed orders
• Maintained stable conversion performance across campaigns
• Built a steady source of orders from Facebook Ads
• Kept conversion costs appropriate for the size of the business
Delivered work