Project story
CÚC CAN COOK
Performance Marketing
This project focused on running and optimizing Facebook Ads campaigns for Cúc Can Cook, a small-scale homemade bakery brand.
The objective was to generate consistent daily orders, improve conversion efficiency, and build a stable sales channel through paid media.
Current status
Published live
Problem
• Limited budget compared to larger competitors
• Low initial brand awareness
• Need to generate direct orders from Facebook
• Maintaining stable daily performance
Solution
• Focused on conversion-oriented campaigns (Messaging & Purchase)
• Targeted local audiences with clear buying intent
• Optimized creatives to highlight product appeal and trigger purchase decisions
• Tested multiple audiences and creatives to identify effective combinations
• Adjusted campaigns continuously based on performance data
Project scope
• Prioritized sales-driven campaigns over awareness
• Gradually scaled effective ad sets to maintain stability
• Focused on cost control while increasing order volume
• Balanced testing and scaling to sustain performance
Outcome
• Generated over 300+ customer conversations
• Achieved 59 confirmed purchases
• Maintained consistent conversion performance across campaigns
• Built a stable flow of daily orders from Facebook Ads
• Controlled acquisition cost within a reasonable range for the business scale
Delivered work