Portfolio

Client work, campaign thinking, and the creative direction behind each project.

Every profile shows why the work was made, the reasoning behind the direction, the project it supported, and the final images delivered.

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F&B

HON KY MI GIA

Social Media & Performance Marketing Strategist

This project focused on managing and developing the Social Media system for Hòn Ký Mì Gia, while simultaneously executing marketing activities for a new branch launch. The objective was to maintain stable performance for the existing branch and drive growth for the new location through strategic content and performance marketing.

Social Media StrategyContent Creation & ManagementMarketing Visual Design

Open case study

F&B

XIEUHON PREMIUM

Performance Marketing

This project focused on executing and optimizing performance marketing campaigns for Xieuhon Premium, a high-end Japanese restaurant. The goal was to maximize conversion efficiency, scale customer acquisition, and improve return on ad spend (ROAS).

Performance Marketing SpecialistMeta Ads (Facebook Ads)

Open case study

F&B

CÚC CAN COOK

Performance Marketing

This project focused on running and optimizing Facebook Ads campaigns for Cúc Can Cook, a small-scale homemade bakery brand. The objective was to generate consistent daily orders, improve conversion efficiency, and build a stable sales channel through paid media.

Facebook AdsPerformance Marketing Specialist

Open case study

F&B

CẬU KHÓM

Brand Indentity

This project focused on building the brand identity for Cậu Khóm – a Vietnamese agricultural brand inspired by Khóm Tắc Cậu (Kiên Giang specialty). The goal was to create a modern yet authentic brand image that reflects natural freshness and strong local identity.

Brand DirectionDesigned logo & identity systemDeveloped color palette & typography

Open case study