Project story
XIEUHON PREMIUM
Performance Marketing
This project launched and optimized performance marketing campaigns for Xieuhon Premium, an upscale Japanese restaurant. The goal was to improve conversions, reach more potential customers, and increase return on ad spend.
Current status
Published live
Problem
• Strong competition in the premium food and beverage category
• A need to generate high-quality inquiries
• The challenge of balancing cost with customer quality
• A need to scale campaigns without losing efficiency
Solution
• Focused campaigns on inquiries and purchases
• Refined audience targeting around customer behavior and intent
• Built a campaign structure for testing and scaling
• Tested creative and messaging continuously
• Monitored real campaign data and optimized accordingly
Project scope
• Built a campaign structure designed to scale steadily
• Prioritized budget for campaigns with stronger ROAS
• Used performance data to control costs
• Balanced testing and scaling to improve results
Outcome
• Achieved up to 12.11× ROAS
• Generated up to 292 conversations per campaign
• Reached message costs from approximately 16,000 VND
• Generated more than 39 million VND in revenue
• Successfully scaled multiple campaigns
Delivered work