Project story
XIEUHON PREMIUM
Performance Marketing
This project focused on executing and optimizing performance marketing campaigns for Xieuhon Premium, a high-end Japanese restaurant.
The goal was to maximize conversion efficiency, scale customer acquisition, and improve return on ad spend (ROAS).
Current status
Published live
Problem
• High competition in the premium F&B segment
• Need to generate quality customer conversations (Inbox)
• Balancing cost efficiency with high-value customers
• Scaling campaigns without performance drop
Solution
• Focused on conversion-driven campaigns (Messaging & Purchase)
• Optimized audience targeting based on behavior and intent
• Structured campaigns for scalability (CBO, testing, scaling)
• Continuously tested creatives and messaging angles
• Monitored and optimized campaigns using real-time data
Project scope
• Built scalable campaign structures for consistent performance
• Prioritized high-ROAS campaigns for budget allocation
• Applied data-driven optimization for cost control
• Balanced testing and scaling for maximum efficiency
Outcome
• Achieved ROAS up to 12.11x
• Generated up to 292 conversations per campaign
• Maintained cost per message from ~16K VND
• Generated revenue up to 39M+ VND
• Successfully scaled multiple campaigns
Delivered work