Project story
HON KY MI GIA
Social Media & Performance Marketing Strategist
This project managed and grew Hòn Ký Mì Gia’s social media presence while supporting the marketing launch of a new branch. The goal was to maintain steady performance at the existing location and build momentum for the new one through content and advertising.
Current status
Published live
Problem
• Social media activity lacked a clear direction
• Content was not generating consistent engagement
• Advertising needed stronger conversion performance
• The new branch needed to build awareness quickly
Solution
• Focused campaigns on generating inquiries
• Optimized content and visuals around customer insights
• Targeted audiences by location
• Ran ongoing A/B tests to improve cost efficiency
• Tracked results daily and used the data to guide improvements
Project scope
REACHYFI’S APPROACH
• Content should do more than fill a posting schedule; it should bring customers to the restaurant.
• Ads should do more than run; they should generate real inquiries efficiently.
• Visuals should do more than look good; they should create an immediate desire to visit.
Outcome
• Revenue increased by 167%
• Reach and engagement grew 2.8×
• Inquiries increased by 185%
• Costs decreased by 42%
Delivered work