Project story
HON KY MI GIA
Social Media & Performance Marketing Strategist
This project focused on managing and developing the Social Media system for Hòn Ký Mì Gia, while simultaneously executing marketing activities for a new branch launch.
The objective was to maintain stable performance for the existing branch and drive growth for the new location through strategic content and performance marketing.
Current status
Published live
Problem
• Lack of clear Social Media direction
• Inconsistent engagement performance
• Ads not optimized for conversion
• New branch required rapid awareness & customer acquisition
Solution
• Focused on conversion-driven campaigns (Inbox)
• Optimized content & visuals based on customer insights
• Targeted the right audience by location
• Continuous A/B testing to reduce cost and improve performance
• Data-driven approach with daily tracking & optimization
Project scope
Strategy by Reachyfi
• Content is not just for posting - it drives real customers to the store
• Advertising is not just about running ads - it generates real conversations at optimal cost
• Visuals are not just aesthetic - they are designed to trigger immediate action
Outcome
• Revenue +167%
• Reach & engagement x2.8
• Inbox +185%
• Cost -42%
Delivered work